I think of myself as a Pragmatic Creative. I thrive on emotion-provoking copy, thoughtful design, and colors paired in perfect harmony…while never losing sight of how a concept has to work in the real world.

Building brands is both my passion and my purpose. But making them actually happen? That’s the superpower. How will it connect to an audience already overwhelmed with nonstop ads and endless scrolling? How can it shine with a tight timeline and a lean budget? How should it be introduced internally to inspire employee buy-in and jumpstart real customer conversations? And how does it translate consistently across every touchpoint in the vast landscape of a business — from building signage and broadcast commercials to social media, the company website, vendor co-branding, and even the receipt a customer receives at checkout?

Those are the questions I show up to answer every day.

Over the past 25+ years, my work has spanned national-scale consumer brand advertising and executive marketing leadership within a regulated financial institution; building brand identities, design systems, integrated campaigns, and the kind of strategic infrastructure that holds up over time.

I started at Circuit City, developing national advertising and contributing to the firedog services brand from logo design through full brand system rollout. Later, at Homebase Federal Credit Union, I built the organization’s marketing function from the ground up and spent 17 years leading both strategy and hands-on execution, including a full enterprise rename and rebrand, a major digital banking transition, and a broad range of community and growth initiatives.

If it needs to be built, documented, launched, or maintained, I want to be involved in all of it.

Want to learn more? View my resume.