I’m a pragmatic creative and strategic marketer—equally energized by emotion-provoking copy, thoughtful design, and a beautifully built brand system, and by figuring out the business decisions that will make all of it work in the real world.

Building brands is my passion, but I also love digging into the bigger business questions behind the work—what we’re trying to accomplish, where the opportunity is, who we need to reach, and what the numbers are telling us. I look at factors such as investment costs, revenue trends, profitability, capital needs, competition, and market conditions to help define the parameters before the brand and marketing systems are built. Then I connect the strategy, creative, people, budget, and execution needed to bring it all to life.

My career has taken me from national consumer advertising at Circuit City to executive marketing leadership at Homebase Federal Credit Union. Along the way, I’ve worked across brand strategy, creative direction, market expansion, digital transformation, customer communications, community partnerships, and the operational infrastructure that keeps marketing working over time.

At Homebase, I built the marketing function from the ground up and led both strategy and hands-on execution—from a major market expansion and enterprise rename and rebrand to digital banking transitions, integrated campaigns, employee and member communications, and community engagement.

Today, I’m also applying that experience in entrepreneurial and advisory work—helping organizations evaluate markets, strengthen positioning, build brands, identify growth opportunities, and translate ideas into practical plans.

I thrive where strategy and execution come together. If your organization is building something new, repositioning for growth, or working through a complex marketing challenge, I’d welcome the opportunity to help clarify the problem, bring the right people together, shape the path forward, and stay close enough to the work to help make it successful.

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