I’m a pragmatic creative—equally energized by emotion-provoking copy, thoughtful design, and a beautifully built brand system, and by figuring out how all of it will work in the real world.

Building brands is my passion. Helping them connect people to something meaningful is my purpose. I’m especially drawn to work that strengthens communities, supports a worthwhile mission, or makes a genuine difference for the people an organization serves.

I think beyond the big idea to what will make it succeed: Will it connect with the right audience? Can it work within a lean budget and a tight timeline? Will employees embrace it? And can it remain clear and consistent across every touchpoint?

My career has taken me from national consumer advertising at Circuit City to executive marketing leadership at Homebase Federal Credit Union. Along the way, I’ve helped build brands, campaigns, communications, digital experiences, community partnerships, and the strategic infrastructure that keeps good marketing working over time.

At Homebase, I built the marketing function from the ground up and led both strategy and hands-on execution—from an enterprise rename and rebrand to major digital transitions, employee and member communications, charitable initiatives, and community outreach.

I’m at my best leading lean teams and cross-functional initiatives while staying close to the work itself. Whether something needs to be written, designed, organized, launched, or sustained, I bring together the people, details, and creative thinking needed to move it forward—and make it matter.

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