Circuit City Gift Cards

Collaborated with the Gift Card Product Marketing team to develop seasonal and evergreen gift card designs that supported consumer engagement and year-round sales initiatives.

Designed targeted concepts for diverse audiences, age groups, and cultural occasions, including self-hanging formats optimized for third-party retail kiosk and peg-hook display environments. Strategically incorporated specialty print techniques—including lenticular graphics, foil treatments, and thermal-reactive inks—to create interactive customer experiences that increased visual impact, encouraged engagement, and strengthened gifting appeal in retail environments.

Also developed a business-to-business full-page magazine advertisement promoting bulk purchase of Circuit City co-branded gift cards for employee rewards and corporate incentive programs.