BarkAbility Logo & Branding

BarkAbility began as an early-stage dog daycare with a powerful mission: providing exceptional care for dogs while creating meaningful job and communication skill-building opportunities for neurodivergent teens and young adults. I joined the business shortly after launch as a partner, bringing marketing and business strategy expertise to strengthen the brand, improve its market position, and help grow the operation to over 50 dogs per day at capacity. My work has included brand development, marketing execution, and a competitive market analysis used to evaluate where a second location could succeed and identify pricing, service, and revenue opportunities that could support the higher operating costs of expansion.