Brand Awareness Commercials

Selected and managed an external creative agency to develop integrated broadcast and digital video campaigns, leading concept development, scriptwriting, and brand direction while partnering on talent selection, filming, and post-production. Provided creative oversight throughout execution to ensure consistency across channels and alignment with brand strategy.

Collaborated with the production company to extend campaign assets into multiple formats, including :30 broadcast commercials, :15 YouTube advertising spots, and :05 end-card/value placements optimized for both digital and broadcast environments.